Brunswick Corporation
BC
Consumer Discretionary
2
exclusion reasons
2 themes
Brunswick Corporation is screened out under 2 exclusion reasons spanning 2 issue categories.
This page is part of our public exclusion list — a transparency tool that shows which companies we screen out and why. It is not investment advice, and it is not an accusation. It is a statement of values.
Brunswick Corporation operates the Mercury Marine division, which manufactures marine propulsion systems and parts. The company's Mercury Racing segment produces high-performance outboard motors marketed for competitive offshore powerboat racing. This motorsport involves high-speed, high-risk racing on open water, a format that normalizes extreme risk-taking behavior and has been associated with spectator injuries and fatalities at events. The segment represents a specialized but material product line within Brunswick's marine engine portfolio, which generated approximately $4.1 billion in revenue in 2022.
The company's marketing for these high-performance products emphasizes speed and power, with engines like the 450R and the 500 hp Verado explicitly promoted for their racing capabilities. While Brunswick's primary business is recreational boating, its active engagement in and supply of equipment for a dangerous motorsport constitutes an entertainment model that glamorizes hazardous behavior. There is no public evidence that Brunswick has policies to distance its brand from the documented risks of the sport or to mitigate the potential for its products to encourage dangerous recreation beyond their intended competitive use.
Excluded under our animal exploitation screen based on the company's commercial activities involving animals. This is a policy-based exclusion — identified through screening by Cruelty Free Investors and/or internal research.
Prior pipeline note: Brunswick Corporation manufactures marine engines, boats, and fitness equipment. Its Mercury Marine division is a leading producer of marine propulsion systems, including outboard motors used on fishing boats. The company’s products enable commercial fishing operations, an industry that exploits aqu
Research Sources
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