Braze, Inc

Braze operates a customer engagement platform that enables brands to collect, integrate, and leverage customer data for personalized marketing campaigns. The company’s core product is a software platform designed to orchestrate customer interactions across email, push notifications, SMS, and in-app messages based on user behavior and data signals.

The platform’s functionality includes the collection and activation of customer data for real-time behavioral targeting and segmentation. While marketed for commercial engagement, the underlying data integration, predictive analytics, and automated decisioning capabilities represent a class of intelligence software that can be adapted for surveillance applications by third-party clients, including corporate or government entities. BrazeAI™ further augments this with automated content generation and optimization.

Braze supplies the technical infrastructure that enables clients to execute large-scale, data-driven outreach and monitoring. The company’s positioning as a platform “built for today's on-demand, always-connected customers” underscores its role in enabling the persistent tracking and profiling of individuals. This places Braze within the ecosystem of companies providing surveillance-enabling technology to third parties.