Helen of Troy Limited
HELE
Consumer Staples
1
exclusion reason
1 theme
This page is part of our public exclusion list — a transparency tool that shows which companies we screen out and why. It is not investment advice, and it is not an accusation. But it is subject to change as our understanding of the facts evolves.
Helen of Troy Limited manufactures and sells pet containment systems under brands such as PetSafe and SportDOG. These products include electronic fences that deliver electric shocks to animals to enforce boundaries, as well as remote-controlled training collars that administer static correction. The company’s pet segment, which includes these devices, generated approximately $641 million in net sales revenue in fiscal year 2024, representing a core component of its business portfolio.
The equipment is designed to modify animal behavior through aversive stimuli. While the company states its products include safety features, the underlying function relies on causing discomfort or pain to pets as a deterrent. This commercial model fits the exclusion criterion for producing equipment designed to harm animals at scale, as the products are mass-produced for the global pet care market.
Available search results did not surface specific incident reports, regulatory actions, or third-party assessments (such as from Cruelty Free Investors) detailing Helen of Troy’s operations in this segment. The exclusion is based on the inherent function of its primary pet product lines.
Research Sources
1 organization
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Companies appear on our exclusion list based on our investment judgment — not because they've done anything illegal. This is a difference of values and opinion, not an accusation of wrongdoing. Exclusion does not constitute a recommendation against investing in any company, and absence from the list does not constitute a recommendation to invest.
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