Rocky Brands, Inc.
RCKY
Consumer Discretionary
1
exclusion reason
1 theme
This page is part of our public exclusion list — a transparency tool that shows which companies we screen out and why. It is not investment advice, and it is not an accusation. But it is subject to change as our understanding of the facts evolves.
Rocky Brands generated $454 million in net sales in 2024 from footwear and apparel where leather is the principal raw material by dollar value, as disclosed in SEC 10-K filings. The company designs, manufactures, and markets boots under the Rocky, Georgia Boot, Durango, and Lehigh brands. Product lines include work boots, western boots, military and duty footwear, hunting boots, and outdoor footwear, nearly all constructed with leather uppers.
Georgia Boot (since 1937) and Durango (since 1966) are heritage brands built on leather craftsmanship. Rocky's duty footwear features black leather uppers as standard. The company sources leather and other raw materials from suppliers worldwide without long-term contracts. Leather is not an incidental input — it is the defining material of the product line. The company's entire brand portfolio is organized around leather footwear categories.
Research Sources
1 organization
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