Zeta Global Holdings Corp

Zeta Global Holdings Corp operates an omnichannel data-driven cloud platform that sells customer identity resolution and predictive analytics as core products. Its technology is built to ingest, unify, and analyze consumer data from online and offline sources to enable targeted marketing. This business model involves developing and selling intelligence software that profiles individuals at scale, which constitutes surveillance infrastructure built for deployment by corporate clients.

The company’s platform is designed to perform identity resolution, audience segmentation, and predictive scoring for marketing campaigns. These capabilities represent the core components of commercial surveillance systems, which are then deployed by third parties to monitor and influence consumer behavior. While the primary application is marketing, the underlying technology—profiling, tracking, and predicting individual behavior—falls within the definition of surveillance technology as a product.