Weapons Sales
Conduct Screen Weapons & Military
Companies that promote civilian weapons ownership, manufacture civilian firearms or ammunition, or operate retail channels for weapons sales — gun manufacturers, ammunition brands, firearms retailers, and companies that sponsor or market weapons culture. Distinct from military_contracting (government/military sales channel).
5 companies currently excluded under this screen
Excluded Companies (5 total)
Showing 5 of 5 companies excluded under this screen.
| Ticker | Company | Reason |
|---|---|---|
| SWBI | SMITH & WESSON BRANDS INC | Smith & Wesson Brands, Inc. is a manufacturer and designer of firearms whose primary business is the production and sale of civilian weapons. The company’s product portfolio centers on handguns, including revolvers and pistols, and long guns such as rifles and shotguns. It actively markets these products directly to civilian consumers through promotional campaigns, such as holiday rebate programs offering discounts on long gun purchases. The company operates as a dedicated firearms manufacturer, having been spun off from American Outdoor Brands to focus solely on its weapons business. Its commercial strategy includes direct-to-consumer marketing initiatives designed to increase civilian ownership, exemplified by rebate promotions like the “Seeing Green Rebate” and “Long Gun Holiday Rebate.” This activity squarely fits the definition of promoting civilian weapons ownership as a core revenue driver. |
| PEW | GRABAGUN DIGITAL HOLDINGS INC | GrabAGun is a digitally native e-commerce retailer of firearms, ammunition, and related accessories that began trading on the NYSE under ticker PEW in July 2025. The company operates a mobile-focused online platform where customers purchase firearms, select a local federally licensed dealer for shipment, and complete ATF background check paperwork in person. GrabAGun explicitly positions itself as 'a defender of the Second Amendment' and targets millennial and Gen Z firearm buyers as a growth demographic. The company offers consumer financing designed to increase purchase accessibility. |
| ASO | ACADEMY SPORTS AND OUTDOORS INC | Academy Sports and Outdoors is a major civilian firearms retailer, actively merchandising handguns, rifles, shotguns, high-capacity ammunition, and tactical accessories from manufacturers including Glock, Smith & Wesson, SIG Sauer, and Heckler & Koch. The company promotes firearms sales through 'Black Friday gun deals,' clearance pricing on concealed carry pistols, and curated 'Gun Bundles.' Academy operates as a primary domestic retail distribution node for civilian armament, generating revenue directly from the commercial proliferation of weapons designed for interpersonal violence. |
| AOUT | AMERICAN OUTDOOR BRANDS INC | While AOUT does not make guns, its "Shooting Sports" segment (roughly 38% of revenue in FY2026) produces accessories specifically designed to enhance civilian firearm use. Brands include Caldwell (targets/shooting rests), Wheeler (gunsmithing tools), and Crimson Trace (laser sights/optics), marketed directly to the civilian tactical and recreational shooting markets. |
| RGR | Sturm, Ruger & Company, Inc. | Sturm, Ruger & Company is one of the largest firearms manufacturers in the United States, producing pistols, revolvers, rifles, and shotguns for the civilian and law enforcement markets. |
The Naughty List
A digest of changes to our exclusion list — new additions, removals, and the evidence behind them. We review the list continuously as new evidence surfaces.
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