Investment Process

Our Signature Approach

Our systematic approach combines rigorous ethical screening with deep fundamental analysis to build concentrated, high-conviction portfolios from a universe of 7,000+ companies.

Our systematic approach combines rigorous ethical screening with deep fundamental analysis to build concentrated, high-conviction portfolios.

Process Overview

%%{init: {'theme':'base'}}%%
flowchart LR
    A[Universe<br/>~7,000 Companies] --> B{Ethical<br/>Screening}
    B --> |"βœ“ Pass"| C[Eligible Universe<br/>~4,300 Companies]
    B --> |"βœ— Fail"| EX[(Excluded<br/>Database)]

    C --> E[Company Analysis<br/>6 Key Dimensions]

    E --> F{Investment<br/>Decision}
    F --> |"βœ“ Selected"| G[Portfolio Strategy<br/>Growth β€’ Income β€’ Diversified]
    F --> |"Store learnings"| RD[(Research<br/>Database)]

    G --> P[(Portfolio<br/>Holdings)]

    P --> J[Continuous<br/>Monitoring]
    J --> |"Re-examine<br/>universe"| A
    J --> |"Update<br/>analysis"| E

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Our four-stage investment process systematically filters companies through ethical screening, comprehensive analysis, and strategic portfolio construction.

Our Four-Stage Process

1. Ethical Screening & Exclusions

We begin with rigorous screening to exclude companies involved in preventable harms. Our screening policy results in the exclusion of more than 3,000 companies from an initial universe of ~7,000.

πŸ›‘οΈ Product-Based Exclusions

Companies producing harmful goods and services

  • πŸ₯© Animal Agriculture & Harm to Living Beings
  • βš”οΈ Weapons & Military Operations
  • 🎰 Addictive & Exploitative Products
  • πŸ›’οΈ Fossil Fuels & Extractive Industries
  • πŸ“Ή Surveillance & Incarceration Systems
⚠️ Conduct-Based Exclusions

Companies with harmful business practices

  • βš–οΈ Direct Harm & Human Rights Violations
  • 🌍 Environmental & Climate Misconduct
  • πŸ“‹ Governance & Operational Failures
  • πŸ’° Financial & Social Harm
🀝 Strategic Commitments & Pledges

Additional frameworks guiding our investment approach

  • πŸ‡ΏπŸ‡¦ Apartheid Free Pledge - No investments in companies supporting Israeli apartheid
  • 🌱 Plant Based Treaty - Supporting the transition to sustainable food systems
  • βš—οΈ Petrochemical Commitments - Avoiding companies dependent on fossil fuel derivatives

View Complete Screening Policy & Exclusion Database β†’

2. Intersectional Company Analysis

Companies that pass our ethical screens undergo comprehensive evaluation across six key dimensions.

πŸ‘₯ People & Leadership

Staff retention, leadership quality, governance, stakeholder relationships

πŸš€ Product & Innovation

Innovation pipeline, market trends, quality standards, competitive differentiation

βš™οΈ Operations

R&D efficiency, sales effectiveness, operational efficiency, strategic implementation

πŸ’° Financial

Financial metrics, price-to-value, growth sustainability, capital allocation

🏰 Competitive Moat

Market positioning, barriers to entry, network effects, brand strength

⚠️ Risk Assessment

Regulatory challenges, disruption threats, ESG risks, financial stability

3. Strategy Design & Portfolio Customization

We offer three core strategies tailored to different client needs and time horizons:

%%{init: {'theme':'base'}}%%
flowchart TD
    A[Research Process<br/>Company Analysis] --> B{Strategy<br/>Matching}

    B --> |"High growth potential<br/>Long-term horizon"| C[Growth Strategy<br/>15-25 Individual Stocks]
    B --> |"Income requirements<br/>Dividend focus"| D[Income Strategy<br/>4-10 Holdings, Mostly Funds]
    B --> |"Risk management<br/>Diversification needs"| E[Diversification Strategy<br/>6-10 Holdings, Always Funds]

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View Investment Strategies

4. Decision Refinement & Continuous Improvement

Our investment process includes ongoing refinement through:

Analysis & Review

  • Scenario analysis and stress testing
  • Mental model assessment and validation
  • Regular re-scoring of all positions
  • Database updates with new research findings

Evolution & Adaptation

  • Criteria evolution based on market changes
  • Process improvement and methodology updates
  • Rebalancing on the last trading day before or first trading day after the new moon
  • Continuous learning and adaptation

Learn More

🎯 Our Investment Strategies

Growth Strategy

Capital appreciation through ethical leadership

Income Strategy

Sustainable dividend income with ethical constraints

Diversification Strategy

Balanced multi-asset approach

πŸ“Š Process Deep Dives

Screening Policy

Complete exclusion criteria and methodology

Research & Analysis

Our latest research and investment insights

Investment strategies involve risk of loss. Past performance does not guarantee future results. Our investment process and exclusion criteria may limit opportunities and affect performance compared to strategies without such constraints.